It
takes guts and determination to enter into a business
dominated by multinationals supported by a wealth
of tradition in research and product development,
but to hang in there, one must be a leader, both
in creative genius and business acumen.
VICTOR Koh of Creative
Flavours Fragrances
made headlines in the flavours scene and a windfall
when wintermelon flavoured drinks took the Taiwanese
new age beverage market by storm in 1993. As the
pioneer supplier of this uniquely Asian flavour,
the Singapore flavourist estimated that he sold
30 tonnes of the flavour in a year from 1993 to
1995. This figure is equivalent to some 30,000 tonnes
of drinks produced and marketed in the republic
alone. The wintermelon fad has moved strongly into
other parts of Asia, including Japan, Singapore
and Malaysia.
The
commercial cycle of the flavour has since passed
its glory times when it was the top soft drink
beverage in Taiwan but over the years, it has
proven to maintain a steady market share and has
expanded to PR China. Therefore, it still ranks
among VKC top seller.
Creative's business
blueprint for the future is ambitious and the
progress made over the few years, impressive -
in flavour creation, market expansion and infrastructure
support.
Since the economic crisis
in 1997, for the record VK Creative have seen
natural growth and expansion right through until
today. We have expanded most in Philippines. We
have employed two new experienced food technologists
for improved technical service - Ms Rosanna Marcelino
Martinez for savoury flavours and Yolanda S. Azarcon
for sweet flavours. We have started local production
for savoury and sweet flavours.
Click here to see new facilities.
In Malaysia, we continue
to expand our production facilities for Vanilla,
sweet flavours and fragance production. In Singapore
our home base, we continue to improve our production
facilities by adding a top loading compounding
tank with 3.3 tons capacity. We are able to compound
liquid and powder flavours.
We have also expanded our
natural flavour division i.e. wines by renovating
100sq m wine cellar 4.5m high kept at constant
temperature of 16 to 18 degrees, 60 - 80% humidity,
capacity for at least 30,000 bottles of wines.
Currently, we have 92 labels expanding to at least
100 labels by December 2003. We have wines from
Italy, Spain, Israel, Australia, France &
Chile and different wines from all over the world
are constantly being added.
Click
here to see our wine web site.
Our current endeavour
is building up our manufacturing base in Australia.
We have facilities in Melbourne and Sydney. Latest
News - we are building our manufacturing center
at 19 Harvest Court, Southport, Gold Coast. We
offer Australian food & beverage companies
a link to Asia with our extensive range of flavours.
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