|Top on his agenda
was a heavy investment on basic flavours.
Concentrating on basic flavours will ensure that
there is always a core business. Vanilla, according
to Koh, is chosen for its potential in myriad applications
including the production of dairy products, biscuits,
confectionery and cakes, and many other products.
Koh commented, "Vanillin is the most active
ingredient in the vanilla bean, giving the aromatic
taste. However, the vanilla extract is very expensive
and thus, out of most people's budget. Our aim
is to sell the vanilla flavour in liquid or powder
forms. We want to inject some specialty properties
in it, to add to its value, rather than just trading
in vanillin. In the process, price is not compromised.
My products are still cheaper than vanillin itself."
Synthetically, the vanillin
flavour can be extracted from wood pulp and from
guaiacol, too. These two sources, termed as 'nature
- identical' products, are used to create vanilla
flavours by blending with other aroma chemicals.
If the carrier is liquid like Propylene Glycol,
then we have liquid vanilla flavour and if the
carrier is Dextrose Monohydrate, then we have
In June 1996, a factory
purchased by the company in the Cemerlang Industrial
Estate, Malaysia, began production. The 7,500
square feet factory is dedicated to production
of liquid flavours. In addition, Creative
also plans to acquire two other factories it is
currently leasing within the vicinity. The larger
of the two factories, with 8,500 square feet of
built-in area for compounding, specialises in
the production of powder flavours, especially
Since Jan 1999, we have
acquired the adjacent unit and expanded our vanilla
production facility to 1,600sqm. We have dedicated
one factory solely for the production of vanilla
powders with an annual capacity of 1000 tons!
The third factory is dedicated to produce fragrances.
Seeing is believing loading 40ft of Vanilla Powder for export market on 13 Dec 2004.